RED CLAY EQUITY VALUES

Red Clay will not compromise its high standards of ethical and professional conduct - while achieving superior results for investors and clients. Whether you are an investor, a lender, a seller of a company, a manager, or one of our professional service providers, this is what you can expect from Red Clay:

Integrity and Respect	We value honest communication, discretion with sensitive information, and living up to the promises we make. We will respond promptly and respectfully to your communications.
Professionalism	We value an approach to business that is straight-forward, professional and efficient. We will not offend you, embarrass you or waste your time.
Commitment and Discipline	We value hard work and we recognize the importance of a methodical approach. Once we enter into a relationship or undertake a responsibility, we follow through even in the face of challenges. And we do not work haphazardly. We value the discipline of planning, we measure progress and we hold our teams accountable.
Flexibility and Creativity	We value the ability to adapt and innovate to overcome challenges and exploit opportunities. We keep our eyes, ears and minds open to find better ways of getting results.
Community	We value our communities and are committed to making meaningful contributions, both personally and professionally.
Diversity	We value the varied perspectives and contributions we all can make to build stronger businesses and stronger communities. We value a dynamic, stimulating intellectual and cultural environment. We value the ability to reach out to diverse networks of business people and their customers.

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1601 Delaware Avenue · Trolley Square Suite 24A, #196 · Wilmington, DE 19806 · tel: (302) 351-3764 · fax: (302) 861-1462 · mkelley@redclayequity.com

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